T-Mobile Dance TVC wins Epica d'Or
via thedrum.co.uk
Saatchi & Saatchi London has been awarded this year’s film Epica d’Or for the T-Mobile ‘Dance’ commercial.
a day in the life of a PR Warrior
I'm the PR WARRIOR - a battle-hardened public relations and marketing communications consultant, blogger, speaker and trainer. I blog at www.prwarrior.com; my day gig is at www.parkyoung.com.au.
What do Walmart & the Mafia have in common?
They conquered distribution!
This is one of the (many) gems from Chris Brogan in this talk at Web 2.0 Expo NY '09 (via @armano - http://darmano.typepad.com).
"The web's distribution is at once infinite and yet uncharted. If there's too many paths, then there's no real road," Brogan says.
Brogan's talk is titled: "The Serendipity Engine."
@armano weighs in with his blog post that features Brogan's talk: "Serendipity is underrated because it's fuzzy, intangible, and difficult to source or even put our finger on."
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Rentoid gets it. Do you?
This is great: The rentoid.com manifesto
Check it out. Inspiring stuff by Rentoid founder & start-up guru - Steve Sammartino http://startupblog.wordpress.com/
For more info - http://www.rentoid.com/
<div style="width:425px;text-align:left" id="__ss_2556716"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/sammartino/the-rentoidcom-manifesto" title="the rentoid.com manifesto">the rentoid.com manifesto</a>
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Serena Williams adds spice & personality to HP brand
I've only just stumbled upon this - an extended TV ad Serena Williams did for Hewlett-Packard in 2007. It's not half bad.
To me, HP as a brand is kinda 'beige' but by bringing in Serena Williams, at least they've added a little more spice and personality. SOURCE: http://www.youtube.com/watch?v=p3g_37Kb3cYComments [0]
B2B marketing challenges - then and now
While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing do not.
In this excerpted video from a live staging of the classic McGraw-Hill "Man in the Chair" ad at the Business Marketing Association's 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built awareness, credibility and business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal.
SOURCE: http://tinyurl.com/mc9pn3
HAT-TIP: John Jantsch http://www.socialmediatoday.com/SMC/141874
Says John: "Marketing is, in my book, getting someone who has a need to know, like, and trust you – social media has become an important trust building platform, but you’ve still got to deliver the goods back at the ranch too!"
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The Short but Powerful Guide to Finding Your Passion
via zenhabits.net
“The supreme accomplishment is to blur the line between work and play.” - Arnold Toynbee
1. What are you good at?
2. What excites you?
3. What do you read about?
4. What have you secretly dreamed of?
5. Learn, ask, take notes
6. Experiment, try.
7. Narrow things down.
8. Banish your fears.
9. Find the time.
10. How to make a living doing it.
(Via http://zenhabits.net - hat-tip http://problogger.net)
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Shel Israel Warns PR Professionals They Must Change With The Times
Controversial US social media expert and author of the book 'Twitterville', Shel Israel, hit out at the social media practices of PR practitioners in this recent interview with PRWeek magazine.
Love his line that politicians are getting into social media for the same reason they go to the funerals of famous people - 'cos that's where the voters are!
Shel was speaking at the Lewis PR Social Media Channels event.
SOURCE: PR Week (http://tinyurl.com/yfc5n2z)
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I've just been assassinated by Lucio Ribeiro
My mate @lucio_ribeiro killed me earlier today. Pretty grisly it was too. Chopped my damn head off!
Lucio was having a bit of fun with a website created to promote a new French crime TV series. The website allows you to hire a hitman to virtually 'murder' a friend (or anyone for that matter, it's your choice! How cool is that?). You could say the promo is a killer idea! Read Lucio's blog post about the viral promo concept here (http://tinyurl.com/yld4zul) - and check out his handiwork! The man's deranged LOL! Here's the link where the PR Warrior's meets his maker! (http://tinyurl.com/ybvq6u3) - screenshots below:
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You can't outsource customer service!
This is a great ABC News Nightline report on Las Vegas-based Zappos.com which shows why the company is flourishing while others in the US flounder.
At Zappos, culture is EVERYTHING. And it's a guiding principle that obviously works! Zappos' customers have even suggested the company run an airline, to which head honcho Tony Hsieh hints that in 30 years' time, who knows, maybe it will. Large companies throughout the world could do worse than take some guidance from this amazing and obviously fun-to-work-for profitable enterprise which was sold recently to Amazon for something like a billion dollars.
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Welcome to the 'sharing medium'
I've just been writing some social media guidelines for a client, providing them with some pragmatic tips on content and tone of voice and how best to participate on the social web.
It's just struck me how many times I write the word 'share' when speaking about social media. But I guess, this should come as no surprise!
Social media is all about sharing.
Sharing of knowledge and ideas, thoughts and opinions, relevant information, jokes and quirky observations, photos, video, audio, links etc. The list is long, and it's what keeps the social web fluid and in constant motion.
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